Lifestyle

Congrats world, you watched Snapchat’s dancing hot dog 1.5 billion times

It’s official.

Humanity has now watched Snapchat’s animated hot dog gyrate and breakdance more than 1.5 billion times.

That’s a combined 142 years of grooving meat footage, an average of close to 30 seconds for every Snapchat user. It adds up to a Super Bowl commercial’s worth of focused mass attention.

Unfortunately for Snap, the intense fixation on the mega-meme didn’t count for much in the grand scheme of its second-ever Wall Street earnings report on Thursday. There isn’t exactly a space for the stat on a balance sheet.

That didn’t stop CEO Evan Spiegel from boasting to investors about the weenie’s pioneering achievements.

“Our dancing hot dog is most likely the world’s first augmented reality superstar,” Spiegel said in the call.

The pork partier did serve as a nice sideshow distraction from the gobs of money Snapchat managed to lose in the past quarter—enough to buy more than 100 million real hot dogs, as one Gizmodo reporter pointed out.

Pretty sure that’s the first earnings call I’ve ever heard the words “dancing hot dog.” $SNAPpic.twitter.com/jS0VBxAttn

— Jason A. Moser (@TMFJMo) August 10, 2017

INVESTOR 1: “Evan FB is ripping your business apart”

INVESTOR 2: “Evan why did you spend $255M on R&D wyd”

SPIEGEL: “Our hot dog is #1” https://t.co/F5FRrmkavj

— Dave Gershgorn (@davegershgorn) August 10, 2017

pay no attention to our crippling metrics but BEHOLD OUR AR HOTDOG YOU GUYS https://t.co/NaEXTlnkkV

— J.D. Durkin (@jiveDurkey) August 10, 2017

…. the world’s “first” ???!!! ARE THEY CONFIRMING THAT DANCING HOT DOG WILL HAVE FAMILY MEMBERS???? https://t.co/3bQ7TWb561

— Taryn Arnold (@Thetarynarnold) August 10, 2017

yeah, but they gonna make millions selling it as a Halloween 2017 costume

— Hunter Walk (@hunterwalk) August 10, 2017

But there are only five Dancing Hot Dog Bitmoji. Feels like they’re missing out on a franchise… https://t.co/lzfHKcob5v

— Nick Cicero (@nickcicero) August 10, 2017

Hmm Snap … maybe you should just admit you bought a selfie-taking drone and are doing cool things besides making a dancing hot dog pic.twitter.com/BXFtBAsF5s

— Kerry Flynn 🐶 (@kerrymflynn) August 10, 2017

I do like the hot dog

— Kerry Flynn 🐶 (@kerrymflynn) August 10, 2017

For all the cash Snapchat just lost, it could buy over 100 million hot dogs https://t.co/tcislopqDDpic.twitter.com/STjxyDpwMx

— Harrison Weber (@HarrisonWeber) August 10, 2017

Marketing dancing hot dog should be Snap’s entire strategy going fwdhttps://t.co/aZUw6HXa6M

— Saba Hamedy (@saba_h) August 10, 2017

Instagram may be stealing its traffic and Wall Street may be pummeling its stock, but Snapchat’s hot dog will never stop dancing.